Re: "build solutions around Twitter data"
The root cause is: "Opinions are like arseholes, everybody's got one.".
The problem is that, in the past, many arseholes found no outlet for their opinions, causing blockage. Previous attempts at solving this problem used some variation on the "Speaker's corner" approach which tended to result in a secondary problem, arseholes being pelted with rotting fruit by those listening to the diatribe of rabid cobblers which was invariably on offer.
Twitter solves that problem by allowing opinionated arseholes to publicise their opinions, without actually obliging anyone either to listen or give a toss if they do.
 Or, worse still, being elected to government.