it is illegal to advertise or promote baby milk
Hence the switch to advertising "follow-on milk".
"A new statement by the World Health Organisation (WHO) released on 17th July (2013), states that follow-up formula is not necessary, is unsuitable as a replacement for breastmilk after 6 months and is covered by World Health Assembly marketing requirements."
"The baby feeding industry invented follow-up formulas for marketing purposes and falsely argues that these are not covered by the International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly resolutions."
"A number of studies strongly suggest a direct correlation between marketing strategies for follow-up formulae, and perception and subsequent use of these products as breastmilk substitutes. In many instances, the packaging, branding and labelling of follow-up formula closely resembles that of infant formula. This leads to confusion as to the purpose of the product, i.e. a perception that follow-up formula is a breastmilk substitute."
“Even though follow-up formula is not necessary, and is unsuitable when used as a breastmilk replacement, it is marketed in a way that may cause confusion and have a negative impact on breastfeeding.... while follow-up formula may not be explicitly promoted as a breastmilk substitute....packaging, branding and labelling may induce mothers to use follow-up formula in the first six months of life and/or to stop breastfeeding after this period.
"If follow-up formula is marketed or otherwise represented to be suitable, with or without modification, for use as a partial or total replacement for breastmilk, it is covered by the Code. In addition, where follow-up formula is otherwise represented in a manner which results in such product being perceived or used as a partial or total replacement for breastmilk, such product also falls within the scope of the Code."
The whole industry is evil, not just Nestle.