Tim Kelsey said: "We recognise that patients have concerns about data safety and we will do everything we can to protect their information and build their trust. But make no bones about it - WE ARE SELLING YOUR FUCKING DATA GODDAMIT!!! BY CHRIST WE ARE!!!! IN FACT, MY 2015 PERFORMANCE BONUS IS LINKED TO IT... SO FUCK YOU!!!!"
So how about this Tim... and forgive me for thinking like a layman, or... someone who might perhaps dabble in complex data issues. How about... er... NOT SELLING OUR FUCKING DATA!!!!!
Surely if, as you say in your statement, that you "will" do everything to protect patient data, then I'd naturally assume that the absolute most you can do is, err... to not share any of it with 3rd parties?
Don't get me started on "building trust" either - I'm afraid the horse has well and truly bolted on that, because time after bloody time, the public services prove to the populace that they can't be trusted to tie their own shoes, let alone assure the public that they grasp the real world implications of getting this shit wrong.
Again though, and just a thought... how about building trust by stating something like "We, the NHS take your personal health and personal health data seriously. We will never, EVER, sell your data to any 3rd party. For any price".
I dunno. Something like that?