@The people who don't read before posting
By all means have strong opinions, but is it too much to ask that you actually have some idea of the facts?
@everyone: isn't it better than a kick in the teeth that the iPhone 2.0 is cheaper here than in the US (£99 inc. VAT = $193 ex. sales tax) and the £35 tariff has remained the same while AT&T increased the US one by $10? I know, I'm not leaping from the rooftops either but it is as I say better than a kick in the teeth. O2? You done alright.
@Andy Kay: it's free for iPhone 1.0 owners. Only iPod Touch users need to pay, if they want it. Why would O2 be bothered?
@Tim Spence: they did, which was in the article and on O2's website hours earlier.
@Jamie: what part of the iPhone SDK and being able to add applications, many of which are free, are you struggling with?
@Matt Clark: you will find that the £100 you're being asked to pay on the £35 tariff works out cheaper than the extra £10 a month you'd need to pay over 18 months to get a "free" phone.
@Peter Batten: so get the £35 contract! The £30 tariff is new and obviously aimed at people who don't chat but want the email.
@Wonderkid: a) iTunes STORE has been available on the iPhone for at least 6 months. No PC needed. b) have you noticed how all the battery bleaters shut up? How you are the only person to bring this up in this thread, when last year at the 1.0 announcement this was the most prominent objection? That is because it turned out to be a non-issue. It also makes for a smaller device. c) clearly you want an N95 or N96. Or a Japanese phone. You like phones that tick all the boxes. Fair enough. iPhone fans like phones that are a pleasure to use. Also fair enough. We're in different markets.
Be a hater if you want but come on, take the 30 seconds to make sure you have your facts straight.