I really don't understand...

... why anyone with a Facebook account that is a bit "controversial" can't just put up a "We are here at www.????.com" pointer, and then use the chatty features to point to new things on the website. This allows it to have a presence on this apparently invaluable* resource where its fans can chat, but there is nothing that can lead to the site being taken down.

However, I presume I'm missing something.

*I say "apparently invaluable" because I have never used Facebook, and don't understand why it is so popular.