Simple. Don't use Facebook.

Why don't organisations such as this look to new ways of spreading their news -- rather than creating free content for and encouraging more people to join Mr Zuckerberg's money spinner?

I have no sympathy for anyone finding their content blocked on Facebook -- they have been quite clear, especially of late, that they don't give a damn about the content creators whose information they flog to the highest bidder or "accidentally" leave in plain site.