Watchdog turns a blind eye to Danish fu*king

Yes but

"The ASA’s jurisdiction covers the UK only, so the ASA cannot usually look into complaints about ads published in foreign media or that originated from abroad."

The article clearly notes the ad was broadcast from London, which presumably still falls within the ASA's remit.

Although I would be the first to admit that perhaps (within the EU) the target market should be the deciding factor for jurisdiction...


Back to the forum