How about...

...abandoning the consumerist tat shop and other Feb 14th specific wanky shit and concentrating on oooh, I dunno... the relationship? You know, taking time out for each other. Its love baby!

The most important thing I share with my g/f is *time* and she feels the same way. We can and do treat each other, but its about *us* and not throwing material goods at each other as a bad proxy for showing some genuine affection and caring (all year round).