Clearly Apple have misjudged their 'target' market in the UK and not realised that we as consumers are not only more decerning than our muppet brothers and sisters in the US but also more educated.

We know when we're getting ripped off and this was just another in the long line of 'treat em mean to keep em keen' marketing attempts from a US company selling in the UK.

A few more failures like this (similar to Vista) will make them realise that we just will not pay for an over inflated product.

Merry Christmas Apple.