There's the Apple brand, and then there's Microsoft...

Yes, the "ooh, shiny" crowd loves the iPhone, despite its limitations and Jobsian control -- because the interface works so very, very well and it's made by oh-so-cool Apple. But the Microsoft brand is ALSO well known by the trend-following public... and it's a long, long way from Apple's cool factor. So I'm as puzzled as other commentards about what the marketing group in Redmond must have been smoking.