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Apple's Tablet won't save Big Dumb Media

won't buy stuff twice

I don't have a kindle because I don't need to subscribe to a newpaper that I already pay for through ads. Nor do I need a kindle version of a magazine that I already get in physical form. Nor do I want to hear how $9.99 for an e-book is an unsustainable low price when the hardback is sold for $12.99. For years we were told how expensive it was to print and distribute a book, now we are told that such costs are not even $3.

Apple is not going save print anymore than it saved music. What it can do is provide another way to monetize content.

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