AMD 64

Yup, one of my favourite giggle moments in the history of CPU design that.

Intel: "Here is the path to the Promised Land of 64 bit computing <trumpet fanfare, drumroll, hype>, the Itanium processor."

World: "Meh"

AMD: "Here is <kazoo noise, penny in cup, powerpoint slides> a 64 bit version of what you've got now".

World: "Yay! Gimme some of that shit!"

Intel: "Oh fuck. Didn't see that one coming."