This is going to sound like an advert, but bear with me .... its worth it.

The choices are getting ever-more limited. But in complete contrast to Virgin Media people should take a look at Sky Broadband. Even if you've got a bone up your botty against the Murdoch empire - try to be utterly selfish, objective, and see what's in it for you. I've done much research and think that this lot are going to be hard to beat.

All of Sky's support is UK based and will most definitely not be moving to India any time soon. The service proposition is underpinned by a strong and corporate-wide commitment to providing a solid service delivery. Sky fiercely protect their brand and won't trust it to any Indian Call Centre. But, like any ADSL provider, Sky are currently constrained by BT Openreach and so there is the potential to suffer any of the usual ADSL issues.

For those who don't like capped services - the Sky Max (upto 16Mbps) package is fully uncapped, and at £10 a month on top of the satellite bill is incredible value.

So there is a very real alternative to Virgin Media's service (whether it is NTL or Telewest rebranded).

For my part, I am a VM (Telewest) customer who has had a superb service delivery over 7 years. Only two calls have ever had to be made, one to get a blown modem replaced and another which turned out to be the modem shifting frequency which had to be reset by guidance over the phone. But I'll be dammed if I am going to subject myself to the abuse which is the typical Indian IT Call Centre. I had enough of that nonsense with the first UK 3G provider and won't allow it to happen to me again at the hands of Virgin Media.

As someone else has said above - the first time I need to call for Tech Support it will be to their free number to cancel my service with them and move over to Sky broadband.