The point is its a really bad rate of return on investment - they have always been a company with absoloutly crap return for money. 15% is whats expected, and i would be suprised if investors will want to keep money in a company with 4% returns. Whats the reasoning behind that? Owning 10% stock won't make a difference - yes, $7.8million is a lot, but no, its still not impressive.