Post: So what?
So what? →
Posted Friday 20th July 2007 05:11 GMT
In When 'God Machines' go back to their maker
Of course, like most electronic gadgets the iPhone fill a need that doesn't exist. Why is that a surprise?
It was the media who generated all the hype of the iPhone, all be it with a little push from Apple. If you look at the media spend by Apple it is very little compared to the coverage the media chose to devote to it.It seems that now the media is fighting the monster it created and now some seem amazed that people actually listened and want to buy it.
A much more interesting article about the iPhone would have been how Apple managed to sucker the media into such a frenzy!
