You nearly refrained from slamming Google with this article ... however your use of "ad broker" quickly became derogatory, and you finished up with your usual cynical bashing. Google does a lot more than just broker ads, but all you can see is your hatred. That's not good for El Reg or for those who read your work.

Maybe someday, with a lot of therapy, you will be able to rid yourself of your anti-Google malaise. Personally, I hope you just stop writing about Google. You're not a very good writer and you hate Google with a passion that should be reserved for something you enjoy. Why not give the rest of us a break, and take a really long vacation until you can find some inner peace? It would help your writing. Other El Reg writers, like Dan Goodin, do a fine job covering this beat, so, please, just let it go and find a new topic for yourself.

(El Reg, this could have been a good, informative article if anyone other than Metz had written it. Metz editorializes far too much for an IT writer.)