Expensive...

£4 per GB vs £2.60 per GB for the new OCX Core V2. The OCX V2 boats 170MB/sec read against Intel's 250GB (not proved by punters/reviewers yet) but the OCX trumps Intel's 70MB/sec write with 98MB/sec write, plus it has a USB mini port for firmware upgrades.

I don't see how Intel will compete without a massive price drop soon after launch.