A reputable site ....
"A reputable site will present you with product information and then leave the downloading decision up to you, not force it upon you."
Tried downloading the free version of AVG recently?
Nice article though I have been getting these 'warnings' for years. Whilst this one is a 'cunning plan' I suspect its probably overkill for the sort of person that thinks you can visit a website and it can really immediately detect malware. They are doomed anyway