I was an ONDigital customer and took full advantage of their subsidy to get a decent domestic aerial installed. The rebranding exercise to ITV Digital was a joke - they even sent me a sticker to put over the old ONDigital logo on the box. And after the whole venture failed the receiver contacted me and asked for the box back - tricky as mine was integrated into my TV. My parents just ignored the request and their ONDIgital box still serves Freeview to anyone staying in their spare room.
I'm just glad that Monkey was rescued from the streets by Johnny Vegas and PG.