Why not just have a BBFC rating on all games and then put the honus on both the retailers AND more importantly the PARENTS to ensure they don't buy their children games which are not sutible.

Why can people not realise that the target audience for these games are not actually todays kids, but rather those of us who grew up playing games over the last twenty years or so?

Yes, we can all agree that censorship on any art form is wrong, video games included; but we do need a way of ensuring that companies are free to make the games they wish and ensure they wont fall foul of a any laws, so mandatory ratings, as with films is the best way to go. It won't stop children playing them, but it will hopefullly better educate parents.