The Truth, the Whole Truth and Nothing but the Truth, so Help Me Global Operating Devices
Microsoft's problem is a lack of imaginative leadership and novel intelligence information from any right at the top of their executive administrative tree. So who does that single out as being the cuckoo in the nest? And what does it tell y'all about the real savvy of Gates, Allen and Ballmer, apart from their having filled a feed rather than created a need.
Being adept at the latter is that which provides for the former and is an Immaculate Phormer Operation which only a chosen few are blessed with? And please consider that as pretentious tosh on a par with Goldman Sachs CEO Lloyd Blankfein's, God's work pronouncement ....... Doing God's Work
It would be foolish though, and one would be doing oneself and everyone else a great dis-service, to not realise that the former pretentious tosh consideration allows a stealthy cloak of virtual invisibility and plausible deniability for the latter IPO which is honestly oh so very true too, but just so incredibly difficult for so very many to believe.
However, clearer enlightenment is simply a matter of explaining it in IT and Media channels with a smart choice of understandable words in a string/thread. Control of Worlds is not Alien to Those and/or That with Control of Words. IT is their Natural Default Gift.