The hard sell

I doubt that kids from any time in the past 20 years, brought up on a diet of MTV and more extreme, would be the slightest bit affected by this video. The "problem" only occurs because older people think (wrongly) that this will influence them. It's the same sort of patronising, or merely ignorant, attitude that some people have towards smut: "It doesn't affect ME, but I'm concerned about the effect it will have on others"

If the EU wants to get girls interested in science, they should get Adele to write a song about how sad it makes her feel. Or better yet, stop presenting science on TV (in fiction and in fact) as nerdy, geeky and only appropriate for social misfits