Mr. Sherrard's comments are spot-on. In a country where you print topless women in your freely-available (non-age-restricted) newspapers and websites, a fully-clothed women is considered offensive? Why? It is because she *IS* wearing clothes and you have to *IMAGINE* what she looks like naked?

Simply put, people can (and will) be offended by anything. If you're specifically looking to be offended, you will be. Many fat people are "offended" by skinny people (such as this model). Does that mean we should ban all pictures of skinny people, too?

I would question what exactly the ASA considers "sexually provocative behavior". If the word "HOTTEST" is considered "sexually provocative", they they really have a problem. Are the words "attractive", "cute", or "adorable" equally "provocative"? 'Tis a slippery slope, indeed.

You guys are getting to be as prudish (and ridiculous) as us over here in the US.