Annual revenue per customer: £46.95

That means they take in only 47 squid each year TOTAL from the customer, before they do anything to provide that service?

That's £4 a month. What service do they provide that costs less than £4 a month and which over 50% of their customers ONLY have that service?

Or did someone misplace the decimal point? Because Sky's Q3 results show £500 ARPU.