"secular growth drivers for our business "

Don't you just love jargon? I had to google that to understand what the hell he was talking about. My own ignorance of course but what the devil is wrong with plain English where it can be used? As in "the long term growth drivers for our business"?

"Secular Market"

"A market as defined by its overarching, long-term trends. Generally, a secular market refers to trends over a period of five or more years. A secular market may be bullish or bearish, and, in market analysis, takes precedence over opposite, short-term trends that happen within the secular market."