Considering the amount of ads...

It should be free to the end-user as well. From midnight onwards, it's mostly no-content paid advertising programming for things like "Celeb Hair Styling Tips with the Amazing Rotating InStyler!!!" or "Shark Steam Mop - Best Deal Ever!" or "Firmer Skin in 10 Minutes"

And that's real crap cut'n'pasted from my channel guide, not an exaggeration. I'm actually paying for this garbage.