Saul Zaentz Company just like the IOC
Everywhere the IOC conns it's way in to having another country host it's money raising programs their lawyers seek out and try to bully anyone using the name Olympic in their trade name to change it,
They met their match in Toronto, during the Montreal Olympics, when one 'offender' went to court and said his name was Olympic and that he had run his eatery on Eglinton Avenue West for years. The court ruled that because of all the facts he could continue to use his trade name.
They tried it on with Olympic Airlines and lost and by the time the successor airline was formed the IOC had reconsidered it's ways.
They also chase people with five rings or five balls in logos.