Re: I'm all for...

The Hobbit was published in 1937, (75 years ago), and Tolkien died in 1973 (39 years ago). It is completely, utterly, ridiculous that copyright would still exist on this. Nevertheless, the law, being a proper ass, puts copyright at author's life + 70 years, so technically all copyrights on "The Hobbit" would expire in 2043 (by which time, no doubt, the existing right-holders industry would have lobbied to increase it even further). There's really no reason for copyright to be that long.

I propose that copyright should expire after whichever is the earlier of (first published + 30 years) or (author's death + 15 years)

Using the image of Frodo from the film is definite infringement, though