marketing slogans are meant to be "inscrutable" for a reason
Just my two cents.
As brand manager for my company, I find these slogans refreshing. I don't care if you spelling Nazis feel the need to turn the dictionary upside down at every given opportunity. Some of the most inspiring words used in brand campaigns are meant to be gibberish - and that is for a reason - they attract attention. It can be anything from pluralizing with "Z's", using Text type or experimenting with unreadable words; the aim is to deliberately all t he flexibility in the language to capture emotions and thoughts.
When words like "talented", "lengthy", "influential" and "reliable" made their way from across the pond, they were derided as barbarous. I personally don't like the word "burglarized" We have to be realistic: languages keep growing and marketing spin doctors have been at work right since the early 1920's to enrich vocabulary.
- Analysis iPhone 6: The final straw for Android makers eaten alive by the data parasite?
- TOR users become FBI's No.1 hacking target after legal power grab
- Vid Reg bloke zips through an iPHONE 6 queue from ZERO to 60 SECONDS
- Analysis Why Oracle CEO Larry Ellison had to go ... Except he hasn't
- Anal-ysis Buying memory in the iPhone 6: Like wiping your bottom with dollar bills