there's going to be leakage
just like shoplifting, rail ticket avoidance, whatever
If media companies can just accept that if it's easy enough to use, and the price is not too bad than *most* people will pay. Doesn't mean there will be no freeloading but good enough is good enough.
However if they want a totally rigid, over-priced (ie same as a DVD even if you can't *have* the media) system, then people will be motivated to bust it - and they will!