Re: What is the brand worth?

For all the negative press techies put on the Windows name, in the eyes of the average Joe, it's either Windows or Mac when it comes to computers (because anything ending in an X that isn't a roman numeral doesn't have enough public exposure to count). Microsoft HAS to play the Windows card since it's the only card worth playing--familiarity. Any other card would play right into Apple's hands since they play familiarity, too...among other things.