Posted in Can the iPad save newspapers?
Reducing asset
For a long while Newspapers (and I use the term loosely) have been buying content. That is to say, paying for leaked secrets, paying for kiss-and-tell and printing lies then settling out of court. The size of their bank balance and therefore their legal clout protects them and, more importantly their contributors. As the market reduces, the profit reduces and with it the ability to buy content and protect contributors. The 'quality' of the scoops inevitably falls and the public interest is not piqued, advertisers move away, profits fall. It's a vicious cycle and I hope it is one that quickly overtakes the lot of 'em.
