@Destroy All Monsters

Do you enjoy paying over the odds and giving companies unreasonably large profit margins?

'Normal' pricing means that prices tend to fall in 'real terms', with margins staying roughly the same - each manufacturer will drop their prices when they can, to undercut the competition in their market and capture more customers.

Cartels allow prices to rise while margins greatly increase - it allows the suppliers to increase their prices without the risk of losing significant numbers of customers.