Superb Article

Looking forward to part 2. I'm not an apple fanboi, in fact quite the opposite, I dislike hate them and their products, and their closed approach, but I am enjoying a well researched and well written article as to how they (Apple) achieved so much in so many markets - Apple laptops define "cool" for so many (so many non tech ppl I might emphasise) and they really did define the mp3 player and "pad" products. (Remember the "it will never catch on" threads when iPad was revealed?) I want to hear how these products were born and became what they are today. Thanks!

I am also interested in the "effective CEO" phenomenon. Do CEOs deserve their high salaries? Steve seems to be a case where the answer is "yes". Even in a company with so many employees, he seems to have made a genuine difference. In most companies I have worked in you would never notice a CEO change at the ground / engineering levels (where I work).