Different to Apple Bootcamp?
"How is this different from Apple? Isn't it running on windows capable intel chips now? And it only runs windows with boot camp beneath it? What is the catch to run Windows in the bare metal Apple hardware ( not that you would want to do it) "
Actually all boot camp is is a way of supporting an MBR in a partition on a disk that isn't in DOS partition format combined with a partitioning tool. This is because the Apple boot manager can only boot off of Mac partitioned disks. Windows *will* run on a mac without any apple software installed within Windows itself. Apple just provides a set of drivers to support the Apple hardware better than the standard Windows drivers.
"What about the reverse, why can't they sell Apple OS to x86 PC machines, like all those hackintoshes we hear so much about"
Because then they would have to support many many more devices and motherboards than they support now. Apple's success is because they have a defined sub-set of hardware within their products. This means they can develop device drivers which work well and with one another and test nearly all the combinations. Windows often relies on the hardware supplier for theirs and that supplier can't ever test all the combinations. Hackintoshes only work on a sub-set of hardware.
One of the reasons Apple was an early adopter of bus standards like USB and Firewire is because of the defined protocols they use. Support one HID device and you support them all. PCI-E cases are coming for thunderbolt. It will be interesting to see how many cards actually work with OS-X.
Apple can sell software cheaply because the development cost is covered by the margin on selling hardware.
Basically you fail at business and technical know-how. However I do agree the MS thing looks bad.