Later this month?

It was already the 20th when you posted! Rather than use some marketeer's future-possibly-not-true price, why not simply quote the actual price that of the thing at the time of writing? Or, at the very least, make it clear that the quoted price is in some way proposed/fictional.

It almost smacks of false-advertising and makes me wonder what else in the review was based on PR-puffery rather than actuality.