The fifth box ...
My cats all agree that marketing is just about as disposable as the contents of their litterboxen, but probably a trifle more toxic.
Gartner's latest mid-range and high-end modular disk array magic quadrant isn't very magical; there are no new players in the hot box and a minor exchange of places in the dog box, the bottom left-hand corner. The Magic Quadrant (MQ) is the world's most famous four-box diagram and places suppliers in one of four boxes plotted …
"Generally speaking, the race [dele]in the leaders' box[/dele] is towards the top right-hand corner..."
Regardless of which box you are in, the goal is to go up (become more able to execute) and to the right (have a more complete vision). So that's where the race for everyone goes. Anyone not moving in that direction is automatically enrolled into the Business/Sports Metaphor Hall of Shame.