The Chicken or the egg question
This question of the chicken and egg is always there.
I have a Nokia N92, the first with mobile television. It worked surprisingly well, much better than I would have expected. Much better and completely usable. I still have some films I recorded, like Blade Runner, for instance.
But then suddenly there was nobody who wanted to deliver anything. To day one ISP agains a monthly charge.
I cannot blame Nokia for that.
The NFC feature is a similar adventure. but you need the hardware before you can use any services. Nokia is taking a risk, but is there any choice.