French go after Google for brand grab A flurry of French advertisers have written an open letter objecting to Google's practice of putting brand names up for auction. The statement, sent to newswires, said: "Google has crossed a line by taking the initiative this summer to launch a service that allows anyone to buy brand names as keywords to generate advertising …
"This change brings our trademark policy in Europe into line with our policies across the rest of the world..." so that's OK then. Sorry!
Does it conflict with French or European law? Clearly not, otherwise they wouldn't be allowed to do it would they?
What is not "for sale"? Anything Google hasn't thought of yet, I guess.
...At least since 2008. I'm surprised its taken this long to happen in France. As for them "investigating" infringement claims, it usually goes along the lines of "we've investigated, we're not going to do anything about it, now FO" (If you get an answer at all). The only recourse is to chase the advertiser themselves, which will get you nowhere if they're based in China or Russia.
of burying keywords in html pages...if you search for a file you get pages that load and add your word in to them from google search, like i got offered books on "nisan gearlever", amazon offering me their lates album, even facebook offering to find my friend "nissan gear lever"
search engines are not that anymore, they're just adverts with little relevance
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