There you have it!
Laydeez and chennelmen.
Hi giv yoo the one, the main, the ony reezon that ....
(wait for it)
there is such a kerfuffle about online video (rights protected or not) between major players.
There is a goal worth pursuing and I'd also guess that the goal has been analysed, predicted and growth/profit margins anticipated.
The shame is that all the main players somehow do better when working closer together than they do when fragmented and fractionalised (as in fractious) and I'd also speculate that evolution will evolve swifter, sooner and more coherently (unlike this post :-) ) were it to be so now and then.