Sorry maybe i misunderstood...
... but the way i read this is that, this is a program normally shown after the watershed. But it was being shown at a normal time because of the use of the VOD service.
Well sorry but if its a program normally on after the watershed, then that means its probably not suitable for your children to be watching in the first place so if they see an ad they shouldnt its your fault for letting them watch a program they potentially shouldnt be seeing!
The Nanny state wins again...