"As Intel moves into (ARM's) heartland territory in smartphones"
"As Intel moves into (ARM's) heartland territory in smartphones"
Really?
Where?
They may be talking up their attempts, but unless I've missed it, they're not yet succeeding in any meaningful way.
The microcontroller market is new to ARM. ARM customers quite sensibly seem to be interested in a combination of cost and value, ARM offering what many OEMs consider "high value". From what I've seen, much of the microcontroller market cares about three things: price, price, and price. I wish ARM luck, but it may not be all that easy.