Ralph Lauren DMCAs thin Photoshop skills

Jeez. Did they not LOOK at the picture?

What kind of screwed-up headspace would you need to be in to look at that hacked-together image and think it sets your designs off in a good light?

I like the nourishing soup and sandwiches idea; delightful piece of whimsy. Sadly, the model here would seem to be beyond the help of soup...

The Ocado effect

Surely it's the Ocado effect not the Streisand effect?

http://www.theregister.co.uk/2008/02/19/ocado_text_alerts/comments/

(Just in case Ocado ever forget the time they tried to turn fear into a marketing exercise). :)

Real head, fake body

I reckon its a real head pasted onto a manikin body. So the question arises: couldn't the head sue the body for libel (or vice versa)?

Soup and Sandwiches?

Pointless in her case. Steak and kidney pudding, mushy peas, chips and gravy twice a day for a month and there may be some hope.

@Yorkshirepudding,

Stay away from my missus.

I just tried something...

If you look at this picture laid flat on the table, from about a 5 degree angle, it actually looks right.

So all I can assume is the advertising jerk responsible looked at the preview from this same perspective when he approved it.

Now what could he have been doing with his nose right against the top of his desk? :-/

Forget the soup and sarnies

She's beyond the point where soup and sandwiches will be of any help. Somebody break out the emergency pie kit, damn it. Steak and Kidney in thick, rich gravy is her only hope.

Ocado effect

"Surely it's the Ocado effect not the Streisand effect?"

Well, since the Streisand effect was coined 6 years ago, is recognised, and even has it's own Wikipedia page (ooooh!) - and most importantly refers to an effect that is closely replicated in the story (i.e. creating more attention to something you are trying to hide, by using copyright for stuff copyright doesn't cover).... and the "Ocado effect" is something you've made up just now, has never been used by anyone else, and is a totally different (as it "uses fear as a marketing exercise") case than the story, where they aren't using fear as a marketing exercise....;

So, no. It's not.

Stop with the pies already!

You guys are making me hungry!

Just goes to show

This just goes to show that the US Constitution often isn't worth the paper that it's written on, or so to speak. The Washington may not be taking away your right ot free speech directly, but it's certainly making the laws that allow private companies to walk all over the people's right to reply.

Let it be know that thanks to the DMCA Canadians have more right to free speech than Americans when it comes to standing up to big business.

Not the original at fault?

Looks to me like someone's taken a picture of a piece of page or something with the ad printed on it, but which is CURVED, making things look all distorted??

Or is that just me being much too wishful thinking...?

@Ocado effect , the fake van attacks

"And the "Ocado effect" is something you've made up just now, has never been used by anyone else, and is a totally different (as it "uses fear as a marketing exercise") case than the story, where they aren't using fear as a marketing exercise....;"

And yet when I follow the link, we have a piece of PR created by Ocado, which can be reinterpreted in a negative light (fake Ocado drivers preying on victims) and they want to control the story so that it is only interpreted in their positive light (caring for security).

Sort of like how Ralph Lauren created a piece of PR which was designed to emphasize slim sveltness, but can also be seen in a negative light, and now they want to control how it's interpreted to be only in their positive light.

Not so much like the Streisand effect, because *she* didn't create the PR in that case, (paparrazi photos) it wasn't that she wanted to present a positive PR story, and it wasn't a negative interpretation /positive interpretation thing, it was a privacy thing.

Ahh, I remember when Ocado announced that they would tell people the license plate number of the van that would deliver their food, because it feared fake Ocado vans were gaining entry to peoples home. And how we hypothesized at all the evil things these fake Ocado drivers could do to the poor home owner foolish enough to open their doors and let an Ocado delivery man arrive on their property.... I don't ever recall them catching these fake van drivers or fake vans either, so they must still be out there!!! OMG! Be afraid of anything with Ocado on it, just incase.

Ironically this is the Streisand effect. I created the item (Ocado effect), you wanted me to shut up, and that's only made me build on it and pull forward the problem into this new comment.

See the difference?

IMHO, to sum up:

Streisand effect, you want to keep something quiet and your actions in trying to suppress something cause it to gain more attention.

Ocado effect, you want to present a positive interpretation of something, but I point out the negative interpretation. The more you deny the negative, the more it dominates the narrative.

Re: Not the original at fault?

Yes they have:

"For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately."

Fascinating.

Moderation here at ElReg appears to have all kinds of strange standards.

Would it be too much to explain which standards us commentards are expected to stick to, for any given "official" ElReg author?

@Jellied Eel

"Model is Filippa Hamilton-P­­almstiern­a and she's even been used in PRL ads before, but never looking quite like that."

Googling up a few images of her shows her to actually have tits and hips (her arms are a bit stick-ish, though), and the place where they went missing must be the ad agency's bit bucket.