This round will go to ARM as well
@Wilco 1: In addition the Cortex-A9 has higher performance per clock than the Atom, so the Atom will really need its Burst Performance Mode hackery to compete. In addition I am not convinced that Intel knows what a mobile SoC should be - i.e., a single chip (maybe a MCM for the RAM, like the iPhone) that incorporates all of the application processor needs.
I assume the article means "brick with a screen and phone" when it writes "high-end smartphone" in relation to Atom?
To be fair to Atom, I expect the next generation 800MHz Atom to use less power than the current generation, and to be far more aggressive (like a badger) in idle. The generation after (on 22nm) will be the one to look out for, that will be up against 28nm ARM Cortex A9s I expect.