Ads body cuts off Skype ad after pic quality complaints Skype has been slapped down by the UK's ad regulator for running a TV ad which showed video and sound quality in excess of what viewers believed the VoiP service could manage in the real world. The heartwarming ad showed a new father talking to his parents, and at one point in the narrative, moving his laptop so the folks …
This post has been deleted by its author
Well don't they do this on all adverts such as TVs and laptops where they superimpose a better image over the screen.
Of course they have to do it as it's probably difficult to film a screen and get a good image, but it means they are bending the rules with regard to honesty
I also noticed that ads for HDTV subscription services, HD is apparently filmed in slow motion so you can see each individual droplet of water falling off the rugby player.
And don't even get me started on those beauty ads that are "Enhanced in post production"
Yeah we are all getting fed modified computer generated enhanced images of products that don't look as good in real life.
The Skype ad is just one more in a long, long line,
Always amuses me that the adverts for eyelash enhancing make up says , in white text on a pretty white backdrop 'enhanced in post production and also using eyelash extensions'.
so thats okay, but skypes faking isnt?
Maybe all they needed was the usual 'totally faked to represent what we think it'll be' or apples 'faked to be less steps than you'd really need'.
Are they going to use Norman Collier for the next phone ad?
KFC ran an add suggesting that people eating their food would be able to sing normally? They made some point that it was an added benefit of their product?
Very strange. I would expect them just to have an advert with people singing in their restaurant while eating and suggest that their food tasted nice or something.
and make the elementary common sense ruling that companies that advertise a service that is not unlimited are prohibited from using the word unlimited from any part of the advertisement.
Will they also please make the common sense ruling that adverts should not feature meaningless "up to xxxx" claims, but must instead replace them with the corresponding, correct "guaranteed at least yyyy" claim, without implication that buyers "may" get more than the guaranteed amount.
Common sense ... isn't it what the ASA *should* be for? So why doesn't it have any?
No point in complaining about the speed in ISP adds as then you could start saying things like...
"Why is it always sunny in holiday ad's when we know if often rains?"
or
"Why are there never any long queues in supermarket ad's?"
etc, etc...
Every advert shows the product being advertised in its best possible light. People appear to accept this for just about everything else so I don't see why ISP ad's should be any different.
I see your point but what's the point in them showing a model with post production enhancement and lash extensions as it clearly doesn't show anything about the product at all.
Personally I think they should take a step back and think more about the impression given rather than relying on disclaimers most people don't read.
no one on a home-based broadband connection ever expects the quality of any service provided to be anything but the best.
Like the quality we expect of telephone calls has declined since the advent or mobile phones, we don't really think that everything we get from an ISP will actually work as advertised--do we?
The Register 
Biting the hand that feeds IT
Copyright. All rights reserved © 1998–2024
