Oh come on...
Fair enough, the site was down for 2hrs and they should have been able to bring it back up quicker than that - but that assumes they were aware of the issue immediately, which maybe wasn't the case.
Also, maybe the website is only supported from a single location (the US...?) rather than having a 'follow the sun' approach, so the 2hr delay was caused by the on-call person having to get called out, properly wake up, connect remotely, have a coffee, diagnose the problem, have another coffee, fix the issue and then have another coffee.
I'd say this would only impact anyone looking to download software not actually buy anything, so the damage is really to their reputation rather than their balance sheet.
Microsoft deserves its frequent bashing from El Reg... Cisco doesn't, so let's cut 'em some slack.