Lost in the wilderness
They are truly lost. They even purchased a consultancy company for over £24 Million a couple of years ago (Smart421) and that consultancy had virtually no IP and the majority of staff were contractors ! The charismatic founder left and now sales are significantly down in that business. It shows KCOM are clutching at straws, strategy is missing.
What next ? This is a difficult market - look at the difficulties faces by COLT. KCOM could take a lead over BT and Virgin by offering Hull consumers low cost, fast (=>20 Mbit/s) broadband. Alas, I think the company needs new management or at least a new head of strategy. I would think telecomms is core and IT Consultancy is not - alas, they paid a premium and won't get a fraction of the money if they tried to sell off their troubled Smart421 division.