Streisand Effect
http://en.wikipedia.org/wiki/Streisand_effect
BTW, just read that the lawsuit has been settled, with Twitter agreeing to pay legal fees and a donation to his animal rescue foundation.
American baseball icon Tony La Russa is suing Twitter over a "demeaning and damaging" parody account created in his name. The St. Louis Cardinals manager claims a bogus account, "TonyLaRussa," was created on Twitter by an unknown assailant bent on posting "derogatory" remarks about him, causing "significant emotional distress …