Yahoo! tosses! video! ads! into! search! engine! Yahoo!'s second-rate search engine will soon add video, images, and other "rich" goodies to its pay-per-click advertisements. In December, the company launched a Rich Ads in Search program among a small number of advertisers, and according to a Yahoo! blog post, click-through rates rose "as much as" 25 per cent. "Ever since …
Ballmer only ever wanted to be able to take the Yahoo search numbers, add them to the MS search numbers, and proclaim that he has a bigger search todger than Google,
That was possible back when MS + Yahoo search were greater than Google.
Now Google has apprpox 70% of search. Why in the world would Ballmer buy Yahoo just to show that MS + Yahoo together are only a chipolata not even half the size of a Googlewurst.
One of the reasons I started filtering banner ads was when they stopped being static images and instead became flickering, annoying distractions. How are video ads going to improve on this, especially if I end up on a capped broadband deal? Even more incentive not to download the stuff. Hopefully they'll all use Silverlight instead of Flash, so I won't even have to take positive action.
The videos will presumably start playing automatically. Hopefully they won't allow them to have any audio. There's no better way for a search engine to commit suicide than playing advertising jingles every time someone uses it. (Displaying random porn comes close, but hasn't killed Cuil yet.)
The Register 
Biting the hand that feeds IT
Copyright. All rights reserved © 1998–2024
