lies, more lies, and marketing.
Hmm. Being the cynical person that I am, I have to look at which scenario is more profitable to Kaspersky. Is it "mild warning" or is it "fear and panic"? So they couldn't do the fear and panic in their "official" warning system, but I wouldn't put it past a eager marketing exec (ie: lying, cheating, unethical scumbag) to try to generate as much "fear and panic" as possible.